Jordan Kalahui Marketing Blog

After looking around the web for an article that interested me I stumbled upon a BMJ journal about juuls (https://tobaccocontrol.bmj.com/content/early/2018/05/31/tobaccocontrol-2018-054382). The article about juuls definitely got my attention immediately because people around my age is the main market for juul. Pretty much the article explained the juul is really good at targeting youth and young adults. The slick design and cool flavors are really appealing to the younger generation. When juul first came out publications said the product is the "iPhone of ecigs". Their main advertising also comes from Instagram, twitter, you tube, and other social media. Although juuls are suppose to be for adults that are trying to quit cigarettes, the main market has been for first time users of nicotine products. The juul's value proposition purposes that after using their product you will be less addicted and needy towards nicotine products. The effect of juul actually makes the yo

Topic 1: About Me My name is Jordan Kalahui and I am currently a junior at OSU and LBCC. I am majoring in sociology with a minor in business. I'm enrolled in marketing 223 so that I can fulfill my business minor and learn the ins and outs or advertising to consumers. I am very interested in what the sociology behind products are and what pushes consumers to go out and by products. I want to know what the strongest advertising tactics were in the history of the U.S. Outside of school I am super passionate about working. I enjoy being busy and love working. I currently work 2 jobs and I really enjoy the thought of making money. I enjoy working so much because I am fortunate enough to work with some of my best friends. I also really enjoy my work, I am currently a houseboy and recruitment chair for my fraternity. I enjoy being able to meet new people and tell them about my experiences in Greek life. Although I don't get paid too much I enjoy the work, which is the main thing tha