Jordan Kalahui Marketing Blog

Calapooia Brewing Things I Know: They sell apparel 4 stars on yelp Generic American food (burgers, sandwiches, fries, soups, etc.) Occasional live music Phone number and hours are easy to access They have an Instagram, twitter, and Facebook. About 7 restaurants, bars, and lounges are in close proximity to Calapooia Brewing. Most reviews say that their beer and atmosphere is great, but most food reviews are bad. Lots of complaints about the waitresses being flustered, borderline rude, not good overall. Nice outside area, hard to utilize during the winter though. Calapooia Brewing Things I Want To Know: Is there any special deals/offers for each day of the week? Is the happy hour popular with the locals? How do they attract people passing through Albany? What is their signature/popular dishes and beers? What dishes/beers do they make the most money on? How many servers work each night? How long is the average time for someone to receive their food/drinks? Is there a r

I selected the brand called "A Bay". I was introduced to A Bay this summer during its pre-launch. This device and company is brand new to the world, and hasn't even his stores yet. The initial reactions to the product is that it seems just like a Juul or Suorin. The design of the A Bay isn't as slick as the Juul but it is more compact and easier to keep hidden. The product says it is a more convenient and unique compared to other nicotine smoking devices. First of all the A Bay uses a micro USB chord to charge. This makes it very convenient to charge everywhere you go. With other devices like Juul and Pax you need the specific charger for the device. The A Bay is much more versatile and even charges at a faster rate. Juul has been hands down the leading nicotine smoking device since it launched in 2015. To separate itself from Juul and other mainstream smoking products, A Bay holds twice as much juice per pod and costs exactly the same as Juul. A majority of Juul cu

After looking around the web for an article that interested me I stumbled upon a BMJ journal about juuls (https://tobaccocontrol.bmj.com/content/early/2018/05/31/tobaccocontrol-2018-054382). The article about juuls definitely got my attention immediately because people around my age is the main market for juul. Pretty much the article explained the juul is really good at targeting youth and young adults. The slick design and cool flavors are really appealing to the younger generation. When juul first came out publications said the product is the "iPhone of ecigs". Their main advertising also comes from Instagram, twitter, you tube, and other social media. Although juuls are suppose to be for adults that are trying to quit cigarettes, the main market has been for first time users of nicotine products. The juul's value proposition purposes that after using their product you will be less addicted and needy towards nicotine products. The effect of juul actually makes the yo

Topic 1: About Me My name is Jordan Kalahui and I am currently a junior at OSU and LBCC. I am majoring in sociology with a minor in business. I'm enrolled in marketing 223 so that I can fulfill my business minor and learn the ins and outs or advertising to consumers. I am very interested in what the sociology behind products are and what pushes consumers to go out and by products. I want to know what the strongest advertising tactics were in the history of the U.S. Outside of school I am super passionate about working. I enjoy being busy and love working. I currently work 2 jobs and I really enjoy the thought of making money. I enjoy working so much because I am fortunate enough to work with some of my best friends. I also really enjoy my work, I am currently a houseboy and recruitment chair for my fraternity. I enjoy being able to meet new people and tell them about my experiences in Greek life. Although I don't get paid too much I enjoy the work, which is the main thing tha